The Ethics of Synthetic Media and Deepfakes
Synthetic media has moved from novelty to normality in a remarkably short period of time. What once felt like a futuristic trick confined to research labs and internet curiosities is now accessible to anyone with a laptop and the right software. Deepfakes, AI-generated voices, photorealistic images, and fully synthetic videos are no longer rare. They are becoming woven into advertising, entertainment, social media, and political communication. With that shift comes a profound ethical challenge. Synthetic media does not simply change how content is made. It reshapes how truth, trust, identity, and consent function in a digital society.
The Ethics of Synthetic Media and Deepfakes Read More »





